Wouldn’t you love for your online business to be a success on your first try? Well, that’s every new business owner’s dream. Whether through hard work and/or beginner’s luck, we all wish to develop the most effective marketing strategies, which is why we take cues and even imitate industry leaders.
But whether you take classes on online marketing or you examine how the industry leaders got to the top, there’s something common to all of us – we try to learn the process (sales funnel).
What this means is that we take time to look at and review what happens at the top of the funnel for the successful businesses, this way learning how people subscribe to their newsletters, converting site visitors and prospects to leads.
Besides the top, we also review what happens on the other side. At the bottom of the funnel is where the magic happens and we, therefore, learn how these industry leaders get to sign up visitors into their services/ products; for example, how they get prospects to sign up for trials and how they eventually convert the leads to customers. It’s a lot of work when you look at it.
If you are keen in your studies, however, you will learn that whether you are casing a business giant or a small business that’s growing rapidly, they all have one thing in common – they all use landing pages.
The success of online marketing campaigns for the small and large businesses seems to be tied down to the standalone, action-oriented web pages called landing pages.
Today, landing pages are critical for the success of any online business as they not only collect information about your prospects and generate leads, but also encourage your site visitors and followers to buy.
Unfortunately, most people don’t know how to use or create converting landing pages. Others consider the landing pages non-essentials, and in the process, use the lowest quality landing pages with poor-quality copy and images.
But you don’t want to be one of these guys, (I know how much losses I suffered from this decision) which is why we are recommending Unbounce, the best tool for building landing pages.
A little backstory – at the start of my journey in the online marketing world, my team and I didn’t put much into the release or the promotion of our products, assuming that it wasn’t all that necessary and also costly.
However, it soon hit us that the only way for us to make any sales would be by investing in marketing heavily. With product development costs a lot of money, and the subsequent launch and marketing costing, even more, we had to make a decision, fast.
Thanks to our mentors and a lot of industry research, we soon realized that we’d make more and eventually cut costs if we capitalized on landing pages. The catch, however, was that landing pages’ development by the outsourced development team was taking too long and the results were not as great as expected. We had to switch gears.
This meant finding a way of creating catchy, relevant, appealing, and high-converting landing pages fast. We needed a tool that could do that. We tried a number of other tools, but after testing Unbounce, its versatility, flexibility, ease of use, and the ease of personalization, we were sold.
What is Unbounce?
Unbounce refers to a powerful landing page creation tool that boasts a highly functional landing page editor for the creation and customization of your landing pages. This tool will help boost your visitors to customers’ conversion rates thanks to being feature-packed with everything you need to attract prospects, generate leads, and generate sales.
In case you are unsure of Unbounce, you might want to know that digital marketers use Unbounce as a conversion optimization tool while advertisers, specifically PPC (Pay Per Click) experts use Unbounce as the ultimate landing page tool for driving traffic to all their offers from different advertising platforms.
If you are unsure about Unbounce and if it’s right for you or not, we’ll cover everything you need to know about this landing page builder in this comprehensive review. Our intention, however, remains to give you an unbiased impression of what it feels like to use Unbounce to build landing pages or to optimize conversions.
Just before we check out the features of Unbounce, you might want to know that Unbounce was founded back in 2009 and it’s a Canadian-based software company owned by Rick Perreault and five others. It boasts over 150 employees and over 15,000 customers across the world, including Vodafone, Canon, Amazon, LinkedIn, and Intuit.
- It’s easy to use
- It’s loved by marketers thanks to its Dynamic Text Replacement function
- It offers A/B testing
- It has great analytics features
- It has many CRM integrations
- The drag-and-drop editor is easy to use, and it enhances customization
- Hundreds of templates for landing pages
- It has a broad resource center and detailed blogs to guide new users
- A little pricey
- Not ideal for beginners or individuals new to the whole landing pages thing
Features and Benefits
To ensure that everyone trying to run a successful online marketing campaign does just that with ease, Unbounce offers hundreds of templates for landing pages cutting across industries.
These templates are professionally designed, meaning that all you have to do is identify the template that best fits your needs and then edits it to match your brand’s design, color, font, and copy. Unbounce takes things a notch higher by ensuring that their templates are not only industry-specific but also conversion-focused.
But how does Unbounce get to optimize a landing page template for high conversions when they know nothing about you or your business? Well, the team at Unbounce have these details figured out thanks to data.
These guys have studied at least 64,000 landing pages that have been viewed by at least 74 million site visitors. Using the data collected and analyzed, they’ve determined what works and also what doesn’t. From the data collected, the guys at Unbounce have been able to create landing pages that promise high conversions.
Besides the big number of templates that you get to choose from, Unbounce doesn’t control what your audience sees since they give you all the creative control you need. This control is in the form of their editing tool with a drag-and-drop interface.
This editor allows you to move the elements of a landing page around, design new CTAs, add new text, and even add your brand-specific images. Unbounce also features something called WYSIWYG or What You See Is What You Get. Basically, this means that whatever you create and see is exactly what your visitors see.
In this case, you don’t have to worry about checking a hundred times to see if the landing page is as expected. All you have to do after the main edits and the addition of the logo is to update the design page for the landing page to reflect the new changes.
Besides the landing pages being exactly as designed and the access to tens of templates, Unbounce also boasts over 840 professional, fun, and attractive fonts, meaning that you no longer have to stick to boring Arial, Times or Helvetica fonts.
The other editing functions include adding widgets, embedding videos, as well as the creation of customized backgrounds and the creation of landing pages using parallax scrolling.
Dynamic Text Replacement
The trendiest marketing phrase or habit today is personalization. People want to feel that you kinda know them or even better, knew what they were thinking or looking for. And the best bit is that personalization yields great results.
Unbounce helps you boost your personalization game for you thanks to its unique feature called Dynamic Text Replacement or DTR. Dynamic Text Replacement refers to the unique Unbounce feature that allows the integrations of specific search terms used by your audience to find your unique landing page.
Confused? Well, let’s look at an example – say you are running an online coffee store that specializes in selling unique, organic coffee, coffee blends, and everything else related to coffee/ brewing. Before you run a campaign, you will run keyword research to identify the keywords people are most likely to search with.
Often these keywords are made of variations of a few words around the main keyword. So, if your main keyword is best organic coffee, you want to also focus on the related keywords like organic coffee, organic coffee blends, best organic coffee, organic coffee beans, healthiest organic coffee, or best organic coffee 2019.
Considering all these related keywords, you need to ensure that your online prospects find your page when they run their searches, and DTR makes this possible. Using any of the other keywords, your audience will still find your landing page. Thanks to DTR, the conversion rates of your landing pages will be very high, as long as you target the right keyword.
Today, search engines are particular about websites and whether your site ranks high on search engine result pages or not depends on the security layering/ status of your web pages. So, as you work with a web host that offers advanced security features, you might also like to know that Unbounce will publish your landing page with SSL encryption.
This encryption is also important because it tells your site visitors that the page they are about to view or are viewing is safe. The other good news is that Unbounce offers the SSL certification automatically.
Just about every aspect of online/ digital marketing involves the testing of one metric or the other, and landing pages are not an exception to the testing. The testing of landing pages is particularly important because it ensures that the landing page that’s seen by your prospects has the highest conversion rate.
It’s also important because your option 1 or option 10 might not be the best option yet. So, for you to find the CTA button design, copy or font that resonates well with your audience, Unbounce will allow you to run an A/B test. The results of the split test will help you tweak your design or version of copy into one that attracts the higher number of clicks.
You need more than one tool if you wish to succeed in digital marketing. Unbounce might be great, but it needs to work with the other marketing and automation tools for you to see results.
The good news is that Unbounce integrates with some of the best marketing tools around. It has integrations for tools like Zapier, Marketo, HubSpot, Kissmetrics, WordPress, InfusionSoft, MailChimp, Salesforce, and Campaign Monitor, among others. It also has API integrations.
Your web pages must be mobile-friendly. Mobile-friendliness is not only critical for the smartphone and mobile gadgets’ generation and the world we live in today, but it’s also an essential ranking element by search engines.
Therefore, you have no option but to make sure that your landing pages are mobile responsive. Thanks to the design team at Unbounce, your users can view your professionally designed landing page on any screen, regardless of its shape.
Also, Unbounce supports AMP Technology (Accelerated Mobile Pages technology) which means that your landing pages load at lightning-fast speeds for persons viewing your landing pages on their mobile devices.
Popups and Sticky Bars
If you’d like to be able to reach your site visitors or nudge them to take action using popups, you might like Unbounce’s popup function. The popup function gives you a headstart with the templates by allowing you to select popups that resonate well with your audience.
So, once you have chosen and updated your template, you get to publish it in seconds. The best part is that you determine when the popups pop. Your options include after a specific time delay, immediately upon arrival, on a specific click, upon scrolling, or when a visitor exits the page. Also, you could specify the frequency of the popups.
Popups can be intrusive. If you are looking for a good alternative that won’t annoy your site visitors, while grabbing their attention once they visit your site, you might like Unbounce because it offers a great alternative in the form of sticky bars.
In case you are new to all these, sticky bars refer to the headers that always stay at the top section of your web page, even as a user scrolls down the page. They stick to the top of a web page, as the name suggests.
Unbounce allows you to create these sticky bars, in only minutes and without any coding knowledge or skills. All you need to do is to select a template then edit it to match your preferences. Like popups, the sticky bars also have scheduling options.
According to the EU General Protection Data Regulation Privacy law that took effect in 2018, websites and landing pages are required to adhere to specific regulations or the GDPR guidelines. Unbounce is GDPR-compliant meaning that you don’t have to worry about getting into legal trouble over your data use policies.
Today, landing pages require a bit more than the click button for them to do their work. For example, to grow your email list, you need to encourage your users and site visitors to subscribe using a form. You can do this only using custom forms which is where the Unbounce Custom forms come in.
Once your visitors click on a button (step one), you’d have to redirect them to another page where they’ll leave their email addresses; for example, a button with a Request More Info button. In other cases, the second page is the confirmation page. Thanks to Unbounce, you can customize the subscription forms or the confirmation page with ease.
And the best part is that you get to declutter the landing pages created by placing the forms in specific lightboxes. The lightbox opens after a visitor clicks on Request More Info, meaning that they won’t get distracted when they find many fields.
To meet their unique clients’ needs, Unbounce offers a three-tiered pricing plan – Essential, Premium, and Enterprise. If you don’t need too many functions because of the small size of your business, you might want to start with the Essential Plan that costs $79/month if billed annually.
This plan will give you access to 75 landing page templates, 8 sticky bars, and 8 popups. If you need more features (double what you get in the Essential Plan), you will opt for the Premium plan that costs $159/month.
And if you are a marketer or if you run a large business, the Enterprise plan will be ideal for you. This plan costs $399/month, and you will enjoy access to 375 landing page templates, 40 sticky bars, and 40 popups.
Unbounce boasts one of the best support services compared to its competitors with its best feature being the fact that users access email, live chat and phone support from 5 AM – 5 PM PST, regardless of the plan/ account you hold.
Wondering what others think of Unbounce?
Things to Consider Before Buying a Landing Page Builder
When looking for a landing page builder, you need to make sure that the tool you select will generate leads and convert those leads into customers. And with an increasing number of landing page builders around, you don’t want to regret your purchase after a few days. So, before you buy, take these factors into consideration:
- The number of landing pages you get to build – Since you need landing pages for SEO, lead generation, and to help your audience in their purchase journey, make sure that the landing page builder allows you to build as many landing pages as possible.
- Templates – the templates for the landing pages must result in the highest possible conversion rate. So, the templates must be mobile-friendly, with the right layout/ color, copy, and CTAs.
- White Labeling – this is an important feature when it comes to landing pages, and the builder must make it possible for you to white-label all the elements of the landing page (favicons, SEO metatags, and custom domains). Also, you should be able to recycle your domain names for use in future landing pages.
- Analytics – remember that you cannot improve it if you cannot measure it. The landing page you choose must have an analytics function to allow you to improve your underperforming pages while replicating the elements that work in the top-performing pages.
- Personalization – today, landing pages will allow you to personalize landing pages with the visitor’s specific name. This is made possible by tracking and analysis of the behavior of your visitors. For this, your landing page builder will have elements for email management and website tracking, among others.
The other considerations include:
- Creation of dynamic content like offers, events and payment options
- Media capabilities for example addition of videos
- Addition of custom codes
If you are unsure about Unbounce, here are some of the good alternatives you might consider.
Leadpages represents one of the more affordable landing page builders. The plans’ pricing starts off at $25/month, and you will have access to an unlimited number of lead pages, alert bars, and popups.
Leadpages also gives you access to A/B testing, more than 200 templates, and at least 40 integrations. Though Leadpages is not as robust as Unbounce, it gets the work done, and it’s quite budget-friendly.
Though more expensive than Unbounce with prices starting from $99/month on the annual plan, Instapage offers a substantial number of features. It has more features for analytics, 40 integrations, more than 200 templates, and others. The only catch is that the basic plan doesn’t offer much while the Premium plan is too pricey.
ClickFunnels is one of the other great alternatives for Unbounce. And the best part is that it offers a lot more than building landing pages. ClickFunnels is more of a sales funnel building software that allows to not only create but also sell your products; thanks to the ClickFunnels Programs.
It’s priced close to Unbounce, but it offers extra features such as Facebook advertising and email automation; hence higher conversion rates. ClickFunnels offers a 14-day free trial period.
Besides the basic landing page builder, ClickFunnels also offers unique integrations like Actionetics specific for marketing automation, Pypeline, which is a CRM tool, Wasabi which is a membership site, and Backpack for affiliates.
With Pricing starting from $97/month, OptimizePress is another great alternative to Unbounce.
Regardless of the plan you subscribe to, OptimizePress gives you access to an unlimited number of templates from which you can create custom landing pages to generate leads for different campaigns. It has a live drag-and-drop editor, and like Unbounce, the templates are professional and mobile responsive.
Unbounce is a feature-packed landing page builder that is easy to use, and once you master the ropes, it could be fundamental in the increase in your conversion rates. Unbounce is also impressive in that it’s full-featured, and it allows you not just to adapt to the online world, but also to grow throughout.
While it might have a few imperfections, its personalization and customization features are top-notch and great for anyone looking to take things up to the next level. Unbounce could easily be the key to higher lead conversions, more sales, and higher ROI.