What can you do to convert as many of your site visitors into leads and eventually customers? Which digital marketing strategies are you going to apply to ensure high conversion rates? Today, running a successful online business is more than having a WordPress blog and sharing blog posts once a month or when you find the time to do so.
For growth and the eventual success of your online business, you need to take a step back, examine the needs of your target audience, their unique purchase journey, and how best to convert site visitors and prospects into leads and eventually customers.
Unfortunately, doing all this is not possible, and often, you will need a helping hand, tools, and expert advice on how to get things going. The truth is that any digital marketing expert you meet today will tell you that you need to a way of collecting email addresses from your site visitors.
So, you will take this advice with you and find a techie to help you set up a subscription system and even if you already have one in place, you will soon have some email addresses from users who expect an eBook from you. But this shouldn’t be the end. You need a strategy to take you to the next stage. You need a way of converting those subscribers into buyers or attendees of your webinar.
Like you, all these things were quite confusing when I first heard of them, and I made mistakes from not learning everything I needed to know about the consumer purchase journey and not having the right tools to automate and streamline the process.
I also learned many lessons from my failures. To save you from some of the pitfalls on the online marketing world, I spent hours researching for methods and tools for optimizing the customer purchase journey, also called the sales funnel.
Kartra is one of the best sales funnels tools I’ve come across from my research, and in this article, we’ll look at everything you need to know about Kartra. But first things first, what is a sales funnel?
A sales funnel is a critical part of your online sales and marketing process being the path taken your website visitors as they learn about and buy your products and services.
It is a critical part of your online sales process and also the reason why we spend a lot of time learning from industry leaders. We all want to know how the top-rated online businesses record high conversion rates and how they are able to keep as many users from the top to the bottom of the sales funnel.
At the top of the funnel, we learn how to attract site visitors to your site and also how to encourage them to leave their email addresses, and at the bottom of the funnel, we need to master how to convert leads into customers. Think of a sales funnel as a tap dripping water to a bowl.
The drops always coalesce and fill the bowl with time. In the same way, your prospects and leads might be few, but they will increase your bank account balance in the process. And with a robust sales funnel, your tap will have more water flowing continuously.
To ensure that site visitors don’t just browse your site and then leave without buying anything, you need to receive them warmly, connect with them through your products, and encourage them to buy.
For example, informing a prospective buyer about an initial offer and an additional offer if they buy one item is one of the best ways of ensuring that a prospect goes all the way down to the bottom of your sales funnel.
What is Kartra? – Kartra Review
Kartra represents an all-in-one marketing platform that allows you to sell physical and digital products while enjoying the best of the best landing pages, sales funnels, marketing automation, analytics tagging, segmentation, and email marketing among others.
Created by Andy Jenkins and Mike Filsaime in 2018, Kartra is a blend of essential online marketing functions, all designed to integrate with each other seamlessly. Besides helping you build your business and run the online elements of the business, Kartra also allows you to access proven and professionally built sales funnel templates.
- It’s an all-in-one online marketing platform
- It has inbuilt funnel templates
- It offers great value for your money
- It boasts unique features such as membership sites and the helpdesk
- Great for beginners
- It has a reliable video hosting capacity
- Pre-made online campaigns
- Pre-written sales copies
- Affiliate system
- Email autoresponder system inbuilt
- Many videos to learn from
- No third-party integrations
- There’s not much known about Kartra since it’s a new company
- It’s expensive if you are a small business owner
- It’s not great when it comes to physical products
Kartra: Features and Benefits
Built-in Funnels and Campaigns
One of the unique and the best features of Kartra is its built-in campaign and funnels, which are essential for your marketing campaigns. Thanks to this funnel, you can easily spoon-feed your marketing system (designed by industry leaders).
To run your campaign, you only need to enter your product name, as well as the preferred pricing.
To do all these, Kartra makes use of a drag-and-drop editor/ sequence builder which enhances the automation of email sequences, as well as the addition of new customers to your subscription list to enhance conversion rates.
The sequence builder also gives you more control over your sales funnel’s content.
If you are running an online business, you need to make sure that you have a website to run things. To ensure that your website is at its best, Kartra boasts a page builder that’s unlike other builders around.
The Kartra page builder is more like a canvas builder with pre-made professional-quality templates that which are easily customizable. The templates have a classic feel and design; the best part is that they have been redesigned to look different from the traditional blog feed/ home page and they now boast a long-form sales pages/ squeeze page.
Kartra’s templates also boast both an old-school and modern layout. Once you’ve identified your preferred template, you could either start the page building process from scratch from the selected squeeze page that will be randomly loaded into the page builder.
Editing the squeeze page template is as simple as pointing and clicking on the elements of the text, editing the text (or creating a new copy), changing the styles, and swapping images. The builder also allows you to introduce new templates to your squeeze page with the blocks already provided.
The only catch is that some of the elements of the page builder are a bit rigid. For example, adjusting your columns or adding popups might involve more work than you’d like.
One of the biggest selling points for Kartra has to be the huge variety of templates on the site. There are templates for just about everything you need to run your online campaigns from squeeze pages, sales pages, checkout, and coming templates, among others soon.
Besides the variety, you might also like the ease with which you can add or delete the elements of the templates. The other editing functions include the highly intuitive form editor from which you can build/ design unique and diverse forms such as embeddable HTML forms, email opt-ins, click pops and in-line forms.
The other impressive feature, something we consider a big win for Kartra is the pre-written copy samples. This is a very impressive feature thanks to the fact that not everyone around us gets to curate high-converting copy out of the blue. So, whether you are pressed for time or just need a little help with content creation, the pre-written samples of copies will be there to rescue you.
You might have noticed that most of the templates availed by other page builders are either generic Latin texts or even unoptimized texts. Kartra is, therefore, different in the sense that you will access well-written copies which you can use as-is, only making few changes to ensure that the copy matches your specific business needs.
A/B Split Testing
There’s a lot that goes into the running of a successful online marketing campaign. For starters, you need to make sure that you use a high-converting landing page, especially if you need a successful sales funnel.
Kartra makes this possible with its split testing feature, which allows you to give your audience a taste of different page designs. You can use the split testing function to test headlines, pages’ design, colors, font, copy, or anything else that might require a little tweaking.
Thanks to these tests, Kartra tells you what works and what doesn’t thanks to the real-time and 360-degree analytics from the split tests.
So, if you have two landing pages but are unsure about which one will be loved the most by your audience (higher conversions), Kartra will run a split test of the two pages allowing you to choose the best performing page and to use that page for your campaigns.
The whole online marketing scene could be quite confusing if you had to do everything manually. But thanks to Kartra’s highly functional and in-built automation function, you don’t have to worry about manually sending Thank You and Confirmation messages or any other messages.
This function by Kartra is quite simple to use, and the best part is that it will send out automated responses to all the persons on your subscriber list based on the specific actions of your prospects and leads.
On top of the general automation system, there’s also a visual automation builder which works so much like ConvertKit, ActiveCampaign or Drip. This builder enhances the automation of email marketing. This builder runs on a conditional approach, specifically the IF and THEN conditional statements.
Thanks to the builder, some of the applicable conditions you could opt for include:
- The option of adding or removing tags every time a visitor clicks on a link
- The option to add or remove some subscriber to or from a sequence
- Or sending follow-up emails after a prospect/ customer takes a particular action.
Email marketing is a critical part of your online campaigns, and Kartra wins big when it comes to the email marketing thanks to its full email functionality. The email platform by Kartra works in the same way as any other email marketing platform; allowing you to create email lists, send broadcasts, import contacts, or to create professional-quality email templates.
The best part about Kartra’s email marketing platform is that it manages emails quite well, ensuring that emails don’t end up in Promotions or spam folders. The only other tool that offers this level of email support is ClickFunnels’ Actionetics under the premium Etison plan. And even with the similarities, Kartra still wins since the email marketing function is in the basic/ startup plan.
Running Online Marketing Campaigns
The other big reason why Kartra is slowly becoming one of the best sales funnel, landing pages, and simply the best online marketing software is that this platform is quite literally the complete marketing funnel.
In Kartra, all elements offered, from checkout page and landing pages to the squeeze page have been designed in an interconnected ecosystem that ensures the efficient running of all online campaign.
On top of these elements, Kartra also boasts pre-designed campaigns that have been created by world-class experts in the digital world. These campaigns also feature pre-written copies, preset automations, and pre-made pages, among others. All these features allow you to create (select and edit template) and then start running a campaign within hours.
The pre-made (done for you) campaigns include list-builders, 4-day cash machines, quick-launch campaigns, e-shop campaigns, book funnel campaigns, as well as MasterClass campaigns, among others.
The future of content marketing and content marketing strategies, in general, is video. With YouTube and Instagram (Stories) being at the forefront of video usage, you need to ensure that you make the most out of video in your next marketing campaigns.
Kartra makes this possible with its in-built marketing-oriented platform for video hosting. With this inbuilt system, you won’t have to upload new videos on Vimeo, Wistia, or YouTube then have to embed videos.
The video-hosting system allows you to directly embed videos on to your Kartra pages from where you can easily add CTAs as the video plays. You could also organize your videos into easy-to-access folders, collect analytics from people who watch those videos, and also see who watched your videos.
The only problem you might have with the video hosting function is the limitation in storage.
Memberships and Courses
If you are planning to run online courses that require membership from your Audience, you will be impressed by Kartra’s built-in membership ad course platform. In this platform, you get to host all your courses while giving your users limited access to the course’s contents.
So, besides the robust email marketing platform, a feature shared with ClickFunnels, Kartra also offers an impressive platform for courses and memberships. According to some users, the membership builder by Kartra is much better than the one offered by ClickFunnels.
On this platform, you will enjoy the easy configuration and management of digital products. The best part is that this platform is easy to use, and it offered everything you need to provide consultations, or market ebooks, coaching, courses, etc.
Besides access to a platform that allows you to sell your digital products and services with ease, Kartra will make it easy for you to track the performance of your courses of any other products you sell on the platform.
The tracking of performance is made possible by the powerful progress bars which show the progress of your members. Completion badges are shown for users who’ve completed the course. ClickFunnels lacks a tracking system for courses and membership platforms.
On top of customization and the management of courses/ membership platforms, Kartra also makes it possible for you to run and manage your affiliate marketing system thanks to its affiliate marketing system that will not only grow leads for your business but also grow your business’ sales further, without breaking the bank.
Some of the capabilities of the Kartra Affiliate marketing system include the approval of affiliates, Creation of an affiliate sign-up pages, Affiliate questionnaires, landing pages for your affiliates, the addition of new sign up to special lists, as well as the setup of new payment options.
Like any other marketing automation tool, you need to make sure that the software platform you choose has the integrations you need for ultimate automation. Kartra has numerous integrations geared towards making sure that your online businesses run flawlessly.
There are payment gateway integrations like PayPal, Stripe, Braintree, and Authorize.net; email marketing integrations like Mailgun and Sendgrid; Membership integration such as Kajabi and OptimizePress; SMS integrations like Plivo and Twilo; as well as integrations with Zapier.
Kartra also features an inbuilt calendar app with which your subscribers can either reschedule or self-book events, depending on your availability. The calendar will also send out automatic reminders meaning that if you are a paid consultant, this calendar is something you cannot afford to miss.
Products/ Cart (Product pricing, cart abandonment rules, cart offer, cart templates and styles, payment gateways, as well as checkout/ thank you pages).
What do you need to pay to access all these functions?
Well, Kartra has everything for everyone thanks to its 5 pricing plans curated to match different business sizes. All these plans feature a 14-day trial period. The 5-tier plan ranges from the basic/ Starter plan going for $99/month (access to 2,500 leads) to the premium/ Diamond plan that gives you access to 100,000 leads for $699/month.
The intermediate plans are the Silver ($199/month), Gold plan for ($299/month), and the Platinum plan ($499/month). There are discounts, but they are only applicable if you commit to a 1-year or a 2-year plan.
As one of the newer online marketing tools, we scoured the internet for views of Kartra from some of its users. From our research, we came across a number of users, and we’ve shared their feedback below.
“Finally a system that effortlessly takes care of EVERY (99%) aspect of my online business.Amanda V
“Kartra is an amazing platform that meets the needs of online businesses well, perfectly. Whether you are a course creator, coach, or consultant, or if you have a membership site, Kartra will work for you; especially since it runs itself. It integrates with payment systems well, and its settings feature simple inline instructions meaning that non-techies can use it easily. On the downside, Kartra has its elements scattered all over, and you have to go back and forth to create the landing pages, product pages, or membership portal. Also, formatting takes time.”Auntee R,
“Kartra is quite powerful, extremely capable, and super-flexible, despite its steep learning curve.”Andy M
“Kartra is a great sales funnel that boasts useful marketing tools and landing pages builders. You could also use it to create mini-websites, ecommerce options, and membership portals. Its price is, however, steep.”Anissa C
Things to Consider Before Buying the Best Landing Page and Sales Funnel Builders
- Customization – the tool or platform you select should allow you to edit and customize the available templates to match the unique branding needs of your business. We are talking about a tool that boosts SEO through the addition of meta tags, domain names, and favicons.
- Personalization – today, the most important currency in the online marketing world is personalization. For example, a landing page could be personalized with the name of your visitor. Personalization enhances your ability to track and learn about your customers’ behavior with ease. It also allows website tracking, user management, and email management.
- Analytics – you should be able to measure your results to improve or tweak your process. So, make sure that the tool you use can help you track and enhance the performance of your underperforming pages.
- Email Marketing Integration – you need to create and manage your email list, customize your form fields, and embed the created from on to the page. For all these, you must be working with a system that allows seamless integration with email marketing/ automation tools.
- Linking for Automation – when it comes to sales funnels, the customer purchase journey begins from the email capture before it all moves to the second stage, the leads nurturing stage. In this nurturing stage, there are follow-ups necessary to keep all your subscribers engaged, boosting their interest in what you are selling. For all these functions to take place seamlessly, you need a full-suite platform for online marketing like Kartra.
- Templates and Editors – you need professional-quality, and highly editable sales funnel and landing page builders.
Kartra boasts some of the most impressive features at affordable rates and in some way’s it’s better than most of its competitors.
But Kartra is not always your next best alternative, or you could be searching for something better. So, if you are unsure of Kartra or if you are still searching for what would be the best sales funnel and landing page builder for your business, here are the top two alternatives you might consider.
ClickFunnels boasts everything you need for your online business – it has functions for marketing, selling, and the delivery of products and services.
Its unique features include Share Funnels which gives you access to someone else’s funnels; and Sales Funnels which boasts numerous funnels including e-commerce, membership, tripwire, high-ticket coaching, lead generation, affiliate presell, webinar, and bridge funnels, among others.
Though access to all these features by ClickFunnels is expensive, ClickFunnels is a better rival to Kartra.
Builderall is an online tool that allows you to build your online business from scratch easily. It’s a marketing platform and also an online business builder with a number of features.
The top features include Pages, Funnels, visitors, subdomains, e-commerce, websites, well as a professional marketing plan. While not all features offered by Builderall are unlimited, most are, and the app is quite affordable.
Kajabi is one of the best online platforms for creators of content for online courses. It has the best hosting functions for membership sites, and it boasts a wide array of impressive features.
Kartra is an all-in-one online marketing tool that takes center stage in the online marketing world. The most impressive feature is that Kartra will replace your email hosting service provider, domain host, your current email marketing platforms, membership platforms, and analytics tools.
So as long as you don’t need something fancy, then Karta will take care of your needs well. Karta is also quite reliable since it runs on some of the best storage and delivery systems like SendGrid and Amazon. It’s also quite easy to use.