Amazing Selling Machine 12 Review (2020): A Deep Look

Paul Spraggins

Paul Spraggins

The Amazing Selling Machine Review

Overall ASM Score


4.7 Out of 5

Ease of Use


Do you need a deeper understanding of the Amazing Selling Machine 12? Undoubtedly, the Amazing Selling Machine (ASM) does cost a ton of money. It is only right you understand the ins and out of the training before splashing your cash. In this in-depth Amazing Selling Machine review, we explore everything there is to know about the ASM.

In the recent past, Warren Buffet made a considerable investment in Amazon, which was and still is huge news. Despite being one of the most prolific investors in our times, he notoriously avoids investing in tech stocks.

So, why did he turn around and invest in Amazon? Simple. The company keeps growing at tremendous rates. Importantly, the growth trend will only continue in the future.

Just explore your locality. Brick and mortar stores are going out of business. More and more people are trusting Amazon to deliver the goods they need. As such, selling items on Amazon is a huge opportunity, and many people do not know it or take advantage of it.

That is the main reason Jason Katzenback and Matt Clack created the Amazing Selling Machine, better known as the ASM or just Amazing. The program was launched to market way back in 2012 and has been constantly updated and improved to its current edition – the 12th edition. This Amazing Selling Machine review

What is the Amazing Selling Machine?

The ASM is a complete step-by-step program that guides you through the steps of starting, running, growing, and scaling a business that can leverage the power and advantage of Amazon, the World’s largest online business.

The most important thing about starting an Amazon Business is that there are numerous opportunities to make money online by selling on products you have never thought on the Amazon platform. Trashcans, pencils, swimming pool supplies, dolls, there is no limit.

The training helps you overcome the hardest part of the business – discovering the best products to sell (which products sell, which ones don’t), and which products you should focus on. You should consider aspects such as price points, the completion landscape (how many competitors sell that particular product or similar products), and the weight of the product. Lighter products tend to have lower shipping costs that will inadvertently eat into your profits.

The Amazing Selling Machine covers THESE and More. The training reduces a lot if not all of the guessing that is associated with starting an Amazon Business.

For the most part, ASM participants opt to sell their products on Amazon on a Private Label basis. As such, they source their products, create brands, and sell branded products on Amazon.

How Does ASM Work?

Amazing Selling Machine 12 has been designed as a comprehensive guide on how to effectively sell items on the biggest platform, Amazon.

The program covers aspects of how to effectively sell on Amazon as well as showing you how to create a profitable brand that you can sell when you want for tidy multiples.

Here’s how Amazing Selling Machine 12 works:

amazing selling machine review

To be successful in Amazon FBA, you ought to keep the prices of your products down. However, it is not just about purchasing the cheapest product you can get your hands on. The best approach is to target the right type of niche with the right kind of items.

ASM 12 training program will guide you through niche selection, product selection, and, crucially, supplier selection with thorough and in-depth lessons.

After you identify and choose a specific niche and type of product to pursue, ASM will teach you how to reach out to the best Chinese manufacturers and how to get product samples.

When you settle on a particular manufacturer and a specific type of product, you can order the products in large quantities and resell them on Amazon.

That said, you need to conduct extensive research about your niche before signing a contract with the manufacturer and purchasing bulk quantities. In many cases, buying items from manufacturers can cost thousands of dollars. As such, it is essential to ensure you buy things you can successfully sell.

Amazing Selling Machine has guides on all of this. Do not worry about it if you do not have the knowledge and experience in research niches and products.

After ordering your products, they will be shipped to Fulfilment by Amazon centers for sale and distribution. From there, Amazon will store your inventory, sell the products, and ship it as well.

While it might seem easy, it is not straightforward. There is a lot of work that goes into making a successful venture of the Amazon FBA business.

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What I Love About Amazing Selling Machine 2020

asm course

The most important thing I love about the course is the TON of knowledge I gained from the course. The presentation, format, and design of the course are well done, simple, and straightforward. I was able to go through the training in just 2 days of hard studying and learning.

However, the program is set up for students to complete one module per week. Importantly, it is designed to hold your hands throughout the learning process so that you know exactly what you should do at every stage of the learning process.

The guidance inherent in the program is useful for many learners. It is the first program I have seen do something like this successfully.

I also love the coaching calls participants get at the end of every module. Mike McClary and Rick Henderson answer all your questions that you and other members might have. This is an ingenious and effective way for you to recap the module. It helps you pick up the information you might have forgotten or missed while reinforcing the concepts you already know.

Another feature of the program that is helpful is the Amazing Selling Forum. The forum is active, with thousands of participants engaging in and contributing to the discussions. The forum forms that all-important support program and networking platform.

If you have any questions, you are always free to ask the Amazing Selling Machine mentors. The mentors are forum members who have experienced significant success in selling on Amazon, who were recruited by ASM to help newbies just starting.

Generally speaking, the ASM course does a fantastic job of educating the participants, no matter their experience level, helping them attain success on Amazon.

Things I Do Not Like about Amazing Selling Machine

Even with so many good things to rave about, there are some things I am not keen on. An excellent example of drawbacks is its cost.

The program costs nearly $5,000 to enroll. No matter how you look at it, that is a considerable amount of money that many people will not have lying around or be willing to fork out, especially if they are not sure whether it will work.

Additionally, numerous other alternative Amazon FBA programs cost way less. That said, ASM has a stellar track record of helping participants to create successful businesses that other programs do not have.

What Are The New Features In Amazing Selling Machine 12?

Amazing Selling Machine has been around for years now. However, the program proprietors have launched the new and improved ASM 12. The program has garnered a lot of hype, and for good reasons.

Throughout the history of ASM, its creators have updated and improved the course, staying abreast of the latest changes in the realm of Amazon. ASM 12 is, therefore, the latest and most significant update to the program. It is better and more useful than ever before.

Below are some of the things to expect from Amazing Selling Machine 2020:

amazing selling machine success badges

1. The ASM Success Promise

At its core, the company’s ASM Success Promise works as a money back guarantee. The only difference is that it goes above and beyond the typical 30-day limit that most money back guarantee policies carry.

If you enroll in the ASM 12 and you put in the work, and you are not satisfied with the success, the company will reimburse you for the course and for the inventory you have not sold up to $7500.

2. Advanced New Tools That Help You Sell More

When you enroll in ASM, you access the “Automation Suite,” which comes with the following:

Inventory tracking and alert systems that helps you be proactive in keeping your product in stock,

Keyword tracking to help you track your ranking among your competition,

Email automation that sends customized emails to your customers to encourage positive product reviews and for better customer service, and

Detailed traffic stats and conversion rate reports for your product sales as well as tracking the performance of your entire business.

3. Free Ultimate Product And Keyword Research Toolset

Enrolling to ASM 12 comes with free 90-day access to an industry-leading keyword tool that helps you grow faster.

4. Full Toolset Integration

ASM comes with a set of powerful new tools that help you track your performance, including traffic, conversion rates, and your inventory. Crucially, the tools are integrated into your profile, making tracking straightforward and easy. You can access everything in one place.

5. Grab Exclusive Bonuses During The Launch Period

The creators of the Amazing Selling Machine launched Amazing Selling Machine 12 on June 3, 2020. During the launch period, the company will provide bonuses that you cannot miss.

Moreover, ASM opens its door to new participants. During every annual open application period, they also offer good bonuses.

As such, grab your spot now that ASM is open for enrollment, rather than waiting for a later date.

6. Access The LIVE Group Coaching Calls

Enrolling to ASM 12 during its launch will ensure you can access the live group coaching calls. There is one coaching call every week through the 8 modules of classes. After completing the 8 modules, you will have access to one coaching call per month.

7. Mentorship Program

The Mentorship program entails a group of highly successful ASM members who give back to other members by helping newer members. The group of mentors averages over $1.8 million in sales on Amazon in their projects.

The mentors are available to help you with your ASM Training Program or to answer your questions or help you with any other aspect of the Amazon business.

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Amazing Selling Machine Testimonials and Success Stories

One of the biggest draws to the Amazing Selling Machine course is the staggering amount of success stories.

The program has attracted over 27,000 members from more than 120 countries. This is a testament to the program’s success. Moreover, there are hundreds of testimonials from participants whose lives have been positively changed by the ASM 12 program by launching their businesses.


A good example of Amazing Selling Machine’s success is Zheng from Houston. After having 2 children, she was forced to choose between her family and her career.

She worked as an eComm solution architect for enterprise customers and she was looking to build her own eComm business to achieve her dreams and achieve freedom.

Zheng started in Amazing Selling Machine back in April 2019 and a little over 1 year later she has earned over $250,000 with a lot more room to grow. 

Imagine if she listened to all the doubters who told her Amazon was “too saturated” or “competitive” last year… There is no better time to start building an Amazon FBA business than now!

Denys Thomson

Another good inspiring Amazing Selling Machine success story is Denys Thomson. He is a former police officer who used to work 12-hour shifts, 6 days a week. After years in the job, he was burned out.

He learned about Amazing Selling Machine from close friends and acquaintances who were enjoying success with the Amazing program. He realized he could join in and get his share of online success. So he quit his job to focus on establishing an Amazon business, right after completing the training.

Denys has since enjoyed more success and fulfillment than ever before. He is his own boss and works on the basis of his own schedule while making more money than he could have, all thanks to the step by step training he received from ASM.

Crucially, there are testimonies of success similar to Denys and Anica. Just explore the testimonials section.

Recent Amazing Selling Machine Success Stories

ASM participants post NEW success stories on the Forum every week.

There are new success stories that are also shared all the time with members via email, which I always love reading. It is only right that I share some of those stories here:

Here are a few from a few months ago:

DCorrea, ASM Member

This past weekend was the first time I reached the 5k per month mark. I’m very excited about this achievement, while I also appreciate the fact that this is a tiny step in the grand scheme of things in my business. As I write this, I’m in the process of reordering my second inventory. I have sold over 200 units and also received 9 five star reviews. I encourage newbies like me to keep momentum and work hard even on hard days. Do not stop!

chris55, ASM Member

I passed a huge milestone recently, and you keep seeing other participants passing new personal records every week:

Hi All,

It has been a little over a week since I ended my LBR. Sales figures are still strong, averaging 10/day with some profit. My keyword ranking and BSR appear to have stabilized as well. I got now have the 5k badge, and I made another inventory order.

Amazing Selling Machine Price

The price of Amazing Selling Machine 12 is $4,997. Alternatively, you can sign up for the 6-month financing plan. The plan costs $997 per month for six months.

While the price is steep, the program comes with a 100% 30-day money-back guarantee.

You can, therefore, try the program for 30 days, and if you find the program not suitable for you, you can request a full refund.

What’s Inside: The Amazing Selling Machine Modules

The welcome module is designed and optimized to help you succeed while following the course. In this module, you will learn about the right mindset to have. You will also be introduced to the features and benefits of the course.

Module #1: Creating Your Custom Product Opportunity List

asm course module 1

In this module, you will learn how to set up your Amazon seller account. You will also learn the characteristics of an excellent product to sell on Amazon and how to pick the right product to sell on Amazon.

Module #2: Suppliers, Samples, And Your Profit Numbers

This stage of the course teaches you about how to source your products from the US and China. You will also learn about how to request samples to evaluate the potential products better and decide whether you should attain the product or not.

Module #3: Creating Your Brand And Ordering Your Inventory

This module will teach you how to create a brand, starting by creating a great brand name. You will also learn about packaging design, and how to establish your brand and products on Amazon to start selling.

Module #4: Building Your Brand’s Assets

This module takes you over how to create your brand’s website and how to set up all the social media accounts and profiles before you start selling on Amazon.

Module #5: Perfect Product Pages

asm course module 5

A stellar Amazon FBA listing is crucial for the success of your product and your business as well. This module covers the 8 essential components you need to create the perfect product page.

Module #6: Perfect Product Launch

Once you list your product, the main goal is to get as much traffic to your brand’s listing as possible. In this module, you will learn the famous Amazon FBA Product Launch and Ranking strategy that will enable you to make the all-important first sale and accrue initial reviews.

Module #7: Advanced Marketing & Traffic Tools

In this module, you will learn everything there is to learn about Amazon sponsored ads and how to get traffic. You learn how to create an excellent customer service system that will keep your customers happy and coming back.

Module #8: Taking Your Business And Taking It To The Next Level

In this particular module, you will learn about scaling your business on Amazon and, crucially, taking your business to the next level. The module covers aspects of how to build a team that will help you grow.

Private Resource Vault

The private resources vault is a section of the program that allows you to download all the PDFS related to each video lesson covered in the course. After watching a particular lesion, you might want to download and even print the associated PDF for reference as you try to implement the strategies you have learned.

Moreover, the private resources vault also has other downloads relevant to the lessons. For instance, you may find the various templates mentioned in the lessons.

In the vault, you will also find Resources Links. These are links that take you to the best tools and services that the ASM team and members use in their businesses. While there are some excellent tools, I was not entirely impressed by all the tools. It seems that some of the companies are only mentioned because they offer special deals for ASM members.

Take a look inside Amazing Selling Machine

Is ASM Worth It?

With a $5,000 price tag, naturally, a lot of people will hesitate before buying the Amazing Selling Machine course.

$5,000 is a lot of money. The critical question is, is the money well spent. If you ask the thousands of Amazing participants who have enjoyed immense success from the program, they will unequivocally say it is money well spent.

I do not like paying more than $1,000 for a course. However, in this case, all I can say is that the price of the course reflects its value. You will receive high-quality training from experts. You will get to network with successful ASM mentors who will guide you to success.

Moreover, you have the 30-day money-back program as your backstop. You can take a look at the course risk-free to see whether you want to continue pursuing it or not.

That said, I’m sure once you are inside the program and you get to interact with other members, you will understand the value of the program and why many new entrants do not cancel their membership after 30 days.

A Look At Jason And Matt: The Proprietors of The ASM Course

The Amazing Selling Machine was developed and honed by 2 Jason Katenback and Matt Clark, two regular blocks.

Jason Katzenback is a founder of, and he has helped over 30,000 students build very successful businesses. He started his own business back in 2003 after his boss decided to cut bonuses.

In 2011, he launched his own company in 2011 when he met Matt Clark, a successful vendor selling on Amazon at the time.

Understanding the growth potential on Amazon, they focused on growing their businesses. Matt taught Jason how to run a successful Amazon business, accruing tremendous success early on. It is at this point they decided to launch their first course – The Amazing Academy, with evolved to Amazing Selling Machine. This course has become a #1 best seller in the Amazon FBA training niche.

Amazing Selling Machine Review: Should You Buy It?

The Amazing Selling Machine is not perfect. But, no course is.

The core module could be a tad more engaging. Moreover, a lot of people are not willing to spend the enormous cost of enrollment.

However, the overall level of detail regarding the strategies and tactics to use to accrue success is extensive.

Importantly, the program covers strategies that work right now on Amazon.

The Amazing Selling Machine is a refined course that guides you on how to create your own e-commerce venture from the start. As such, I gladly recommend Amazing as the quality of the knowledge you learn will enable you to accrue success with an online business.

I hope you have enjoyed reading my Amazing Selling Machine review 2020 edition, click the link below to find out more.

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(*) TYPICALITY DISCLAIMER: These member’s results may not be typical. ASM members joining between 2013-2016 who completed the program and launched a new brand had median annual revenue of $60,750.00.

The claims presented on our website are not represented as predictions or forecasts that anyone who joins will experience success. Concerning future performance or results, no guarantee of any kind is implied. Individual results will vary depending on many factors outside our control, including the degree of effort made by each individual and the time, skill and ability they can devote to the business. Although these claims are truthful statements about results obtained by our customers, the results obtained by our customers are not necessarily typical. Some customers have little to no profit.

Affiliate Disclaimer:  Please note that some of the links inside this article may be affiliate links to ASM and I make a commission to assist with the maintenance of this site.