A few years ago,  to start an online business, all you had to do was create a website, stuff it with content and keywords and you’d be golden. It was an easy time for marketers since the internet was only just blooming and  search engines were still in their crawling stages and —ah, times were good. 

Unfortunately, as new advertising avenues opened up, they reduced the effectiveness of traditional marketing strategies. Being a digital marketer, I had to evolve and adapt with the times or face extinction. . I decided to create this blog to share my journey and as a way of giving back. 


About Us

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Hi there, my name is Paul and I’m the owner of Eventuring, home of the latest advice and resources on online marketing. I decided to create this blog because there are two things I’m passionate about; helping people and digital marketing, and blogging about it seemed like the best way of marrying the two. 

It’s been more than a couple of years since I got started with internet marketing and it’s been a journey.  I can remember throwing up my first website in a highly competitive niche and ended up shutting it down less than a year in. Click the link below to find out how we got here


In my quest for knowledge and success I’ve bought and tried my fair share of marketing courses and tools. Some were instrumental to my success while others only served to put a dent in my bank account. In hindsight, my trial and error approach was lacking but it got me to where I am today so you can’t argue with the results. 

This section is a culmination of everything I learned in my journey, I cover everything from the world’s most popular CMS; WordPress, to other popular landing page builder such as Kartra, LeadPages, SquareSpace, ClickFunnels and so much more.

leadpages features


Best Landing Page Builder

There are a variety of ways of building an online presence but I learned the hard way that it’s best to use the platforms, tools and resources already available. There’s no point re-inventing the wheel, and this is especially true when it comes online marketing.

Regardless of the business model you’re pursuing, whether it’s affiliate marketing or ecommerce or selling digital products/ services; you’ll need a place to showcase your products, services or reviews. We’ve reviewed some of the best page builders on the web right now to help you generate more sales or leads for your business.

Sales Funnels 101

Your average customer goes through a variety of steps before making a purchase online and the best way to get them to buy is to use a sales funnel. Most people know about the first or front-end funnel but very few people know about the second or back-end funnel. 

The above landing page builders are great for your first funnel, but if you want to build the second, you’ll need a more powerful tool like ClickFunnels. We’ve dedicated this section to teach you everything you need to know about sales funnels; how they work, how to optimize them, how to track them etc.

facebook sales funnel

Best Sales Funnel Builders

Best Sales Funnel Software

 A sales funnels a marketing concept whereby you take your visitors through a sequence of steps designed to get them to buy your products or services. A properly designed sales funnel will give you a much higher ROI with the same marketing spend. 

There are a variety of ways of building a sales funnel, but the best way is to use sales funnel builders already on the market. You’ve got plenty of choices here, from ClickFunnels to new kids on the block such as Kartra and they’re all designed to help you quickly launch and test your business ideas online.

everything about Kartra

Kartra, albeit it is a relatively new, comes jam-packed with sales funnel features that give ClickFunnels a run for their money.

online courrses and how to develop them

Building an online course is a great way to generate passive income on autopilot; click the link below to build your first course.

Best Online Course Platforms

Creating a course is only half the battle, you need a place to publish, organize and sell your hardwork; here are our favorite platforms. 

Best Landing Page Builder

Best Landing Page Builder

We are always searching for a secret recipe or society that could catapult us into success and fame. So, we find ourselves looking for the secret to this or that, and when it comes to running online businesses, we just can’t seem to stop searching for what would be the recipe for the success of …

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Best Sales Funnel Software

Best Sales Funnel Software

Do you ever wonder if there’s some kind of force that nudges you to click on an offer or enter a store and then actually make a purchase, even when you hadn’t planned to? Or if that thing is something you’ve been planning to buy? Well, what you feel, that compulsion is the power of …

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best landing page builder

Instapages Vs. Leadpages: Which is the best Landing page builder for the current business trends?

Running an online store requires one to be on toes, which means you have to be on the lookout for any current trends that other businesses are adopting to stay relevant. Given that your landing page is probably going to be one of the first elements on your online sales funnel, it better be done …

Instapages Vs. Leadpages: Which is the best Landing page builder for the current business trends? Read More »